Peer Mentoring Marketing Toolkit
Below you will find images you can easily plug into digital signage and screens on campus, as well as emails and newsletters, complete with suggested alt text and promotional text and links. Select the format you are looking for and you will find options for one-on-one peer mentoring (the main and most popular service we try to promote), Thrive Treks, Mentoring Mashups and Homework Happy Hours--events that our peer mentors support throughout the year.
There is also a tab for Peer Mentoring Microcredentials, a new offering for peer mentors and other peer support roles across campus to have their training and experience validated in the form of a microcredential.
Questions?
Any questions, suggestions or concerns can be directed to W. Patrick Bryan, associate director for Peer Mentoring at wbryan@arizona.edu.
One-on-One Peer Mentoring
Use: Main image to promote Peer Mentoring
Timeframe: All Year
Alt Text: Image of two students talking with a laptop in the foreground. "Real support from someone who's been there: One on one meetings, flexible to your schedule, in-person or online, match based on your preferences, FREE: sign up today at mentoring.arizona.edu." There is a QR code at top right.
Preferred
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General Peer Mentoring
Use: Secondary image to promote Peer Mentoring and Peer Mentors in general
Timeframe: All Year
Alt Text: Image of two students sitting at the fountain talking. "Peer Mentors: listen to you, cheer you on, keep you accountable, teach you tricks, connect you to campus, show you around, make the introduction, explain how it works" Mentoring.arizona.edu. QR code at bottom center.
Secondary
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Thrive Treks
Use: Main image to promote Thrive Treks, events where peer mentors lead students from Thrive Center to different locations/resources/events on campus and then show them how to make the most of the resource.
Timeframe: August-October; January-February
Alt Text: Image of a group of students taking a selfie where everything is blurred out but the phone showing the live image of the photo they are taking together. "Being new doesn't have to be awkward. Join us for a Thrive Trek to check out places around campus with a peer mentor to guide you to and through your destination." mentoring.arizona.edu and a QR code at top right.
Secondary
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Mentoring Mashups
Use: Main image to promote Mentoring Mashups, events where peer mentors lead students from Thrive Center to different locations/resources/events on campus and then show them how to make the most of the resource.
Timeframe: August - November
Alt Text: Three images of groups of students gathered together in different locations. "Learn something, meet someone. Join us for Mentoring Mashups where we connect you to a new skill or resource in a social atmosphere. SEPTEMBER Al and Learning in the Library OCTOBER Bear Down, Sip Smart NOVEMBER You Can DIY with Catalyst Studios" mentoring.arizona.edu and a QR code at bottom left.
Secondary
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Homework Happy Hours
Use: Main image to promote Homework Happy Hours, events where students can come to study in a relaxed atmosphere with snacks and drinks. Peer mentors lead short study strategy sessions and have pomodoro timers on screen.
Timeframe: All Year
Alt Text: Image of students sitting at a table in a lounge space. "Study breaks done right. Grab a snack, pick up a new strategy, and study in community with Homework Happy Hours. Bear Down 104" mentoring.arizona.edu with QR code in top right corner.
Secondary
One-on-One Peer Mentoring A
Use: Promote Peer Mentoring in email highlights
Timeframe: All Year
Alt Text: Image of two students sitting and laughing at a fountain. "PEER MENTORS: Listen to You, Connect You to Campus, Show You Around, Explain How College Works." MENTORING.ARIZONA.EDU
Promo Text: Connect with your free peer mentor today by completing the short matching form.
Link: mentoring.arizona.edu
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One-on-One Peer Mentoring B
Use: Secondary image to promote Peer Mentoring
Timeframe: All Year
Alt Text: Two images of pairs of students meeting. "Real support from someone who's been there" mentoring.arizona.edu
Promo Text: Connect with your free peer mentor today by completing the short matching form.
Link: mentoring.arizona.edu
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First-Generation Peer Mentoring
Use: Promote peer mentoring for first-generation college students
Timeframe: All Year
Alt Text: Two images of pairs of students meeting. "Our peer mentors know what it's like to be first."" mentoring.arizona.edu
Promo Text: Connect with a free first-gen peer mentor today by completing the short matching form.
Link: mentoring.arizona.edu
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Thrive Treks A
Use: Main image to promote Thrive Treks, events where peer mentors lead students from Thrive Center to different locations/resources/events on campus and then show them how to make the most of the resource.
Timeframe: All Year
Alt Text: Image of a peer mentor leading a group on campus. "You don't have to go it alone."
Promo Text: College is meant to be done in community with others. Join us for a Thrive Trek and let a peer mentor show you around and help you find your community.
Link: https://thrive.arizona.edu/thrive-treks
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Thrive Treks B
Use: Image to promote Thrive Treks, events where peer mentors lead students from Thrive Center to different locations/resources/events on campus and then show them how to make the most of the resource.
Timeframe: August-October, January-February
Alt Text: Image of a peer mentor leading a group of students. "Being new doesn't have to be awkward"
Promo Text: It can be awkward to try new things on your own. Instead, join us for a Thrive Trek and let a peer mentor show you around.
Link: https://thrive.arizona.edu/thrive-treks
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Homework Happy Hours
Use: Main image to promote Homework Happy Hours, events where students can come to study in a relaxed atmosphere with snacks and drinks. Peer mentors lead short study strategy sessions and have pomodoro timers on screen.
Timeframe: All Year
Alt Text: Image of a group of students in a lounge sitting together. "Study breaks done right."
Promo Text: Come for the snacks, stay to study. Join us for homework happy hours, available twice each week.
Link: thrive.arizona.edu/homework-happy-hours
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Mentoring Mashup | September
Use: Main image to promote Homework Happy Hours, events where students can come to study in a relaxed atmosphere with snacks and drinks. Peer mentors lead short study strategy sessions and have pomodoro timers on screen.
Timeframe: August-September
Alt Text: Image of three students taking a selfie in Catalyst studios. "Learn Something, meet someone. AI & Learning in the Library. September Mashup."
Promo Text: Join Peer Mentoring for a fun, social events where you can also pick up some new skills or information. Learn about using AI responsibly and how the library can help you find success in college while also meeting new people.
Link: thrive.arizona.edu/mentoring-mashups
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Mentoring Mashup | October
Use: Main image to promote October Mentoring Mashup, events where Peer Mentoring partners with another office to develop students' adulting toolkit with skills and information in a fun, social atmosphere.
Timeframe: September-October
Alt Text: Image of three students taking a selfie in Catalyst studios. "Learn something, meet someone. Bear Down, Sip Smart. October Mashup."
Promo Text: Learn about alcohol and substance safety while also meeting new people in a fun, mixer environment during Bear Down Week.
Link: thrive.arizona.edu/mentoring-mashups
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Mentoring Mashup | November
Use: Main image to promote November Mentoring Mashup, events where Peer Mentoring partners with another office to develop students' adulting toolkit with skills and information in a fun, social atmosphere.
Timeframe: October-November
Alt Text: Image of three students taking a selfie in Catalyst studios. "Learn something, meet someone. You Can DIY with Catalyst. November Mashup."
Promo Text: Learn about the premiere makerspace on campus and see how you can make most anything yourself in Catalyst studios.
One-on-One Peer Mentoring
Use: Main image to promote Peer Mentoring
Timeframe: All Year
Alt Text: Image of two students talking with a laptop in the foreground. "Real support from someone who's been there: One on one meetings, flexible to your schedule, in-person or online, match based on your preferences, FREE: sign up today at mentoring.arizona.edu." There is a QR code at top right.
Preferred
Download 1920x1080 Download 3840x2160
General Peer Mentoring
Use: Secondary image to promote Peer Mentoring and Peer Mentors in general
Timeframe: All Year
Alt Text: Image of two students sitting at the fountain talking. "Peer Mentors: listen to you, cheer you on, keep you accountable, teach you tricks, connect you to campus, show you around, make the introduction, explain how it works" Mentoring.arizona.edu. QR code at bottom center.
Secondary
Download 1920x1080 Download 3840x2160
Thrive Treks
Use: Main image to promote Thrive Treks, events where peer mentors lead students from Thrive Center to different locations/resources/events on campus and then show them how to make the most of the resource.
Timeframe: August-October; January-February
Alt Text: Image of a group of students taking a selfie where everything is blurred out but the phone showing the live image of the photo they are taking together. "Being new doesn't have to be awkward. Join us for a Thrive Trek to check out places around campus with a peer mentor to guide you to and through your destination." mentoring.arizona.edu and a QR code at top right.
Secondary
Download 1920x1080 Download 3840x2160
Mentoring Mashups
Use: Main image to promote Mentoring Mashups, events where peer mentors lead students from Thrive Center to different locations/resources/events on campus and then show them how to make the most of the resource.
Timeframe: August - November
Alt Text: Three images of groups of students gathered together in different locations. "Learn something, meet someone. Join us for Mentoring Mashups where we connect you to a new skill or resource in a social atmosphere. SEPTEMBER Al and Learning in the Library OCTOBER Bear Down, Sip Smart NOVEMBER You Can DIY with Catalyst Studios" mentoring.arizona.edu and a QR code at bottom left.
Secondary
Download 1920x1080 Download 3840x2160
Homework Happy Hours
Use: Main image to promote Homework Happy Hours, events where students can come to study in a relaxed atmosphere with snacks and drinks. Peer mentors lead short study strategy sessions and have pomodoro timers on screen.
Timeframe: All Year
Alt Text: Image of students sitting at a table in a lounge space. "Study breaks done right. Grab a snack, pick up a new strategy, and study in community with Homework Happy Hours. Bear Down 104" mentoring.arizona.edu with QR code in top right corner.
Secondary
Thrive Treks
Use: Promote Thrive Treks, events where peer mentors lead students from Thrive Center to different locations/resources/events on campus and then show them how to make the most of the resource.
Timeframe: August-October; January-February
Add Peer Mentoring to Calendars
Peer Mentoring promotes all events on Trellis, and you can add them to your website calendar as well by using the Trellis Events Importer under the "Content" tab in the Drupal interface used to manage your website. Simply type in "Peer Mentoring" for the "host" field and search. This should bring up all the upcoming events like Thrive Treks, Mentoring Mashups and Homework Happy Hours. You can then select the ones you want to add to your calendar and click "import."
